The mantra in real estate is “location, location, location.” You can upgrade kitchens and bathrooms all day, but if you’re in the wrong neighborhood it won’t sell. The same is true for products. Focusing on individual features and experiences is good, but you should never forget about the position you’re trying to hold. A product’s position is a “location” in a more abstract space — the space of trade-offs. The decisions you make about which features to […]
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