Application programming interfaces (APIs) can be central to user experience, new revenue streams, and a business’s ability to stay competitive. To the non-developer, it may be hard to tell whether “API” is a buzzword, complex technology, or both. But they’re changing the way we do everything on the web, especially mobile, and that’s why APIs deserve more of your attention. It’s typically people beyond the engineering experts—like founders, marketers, and strategists—who come up with ideas […]
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